TV On Hulu
Los Cowboys
Show Key Art
The story of Los Cowboys follows a group of Los Angeles based urban cowboys, or "charros", as they train for a ranching championship in Guadalajara. With the launch quickly approaching, equipped with only the series title treatment, I created this solution inspired by telenovela and reality show key art. This key art would be used across all content marketing channels: on-channel, off-channel and social.
Process
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Fear the Walking Dead
Concept / Email Design
AMC's origin story of the hit series The Walking Dead made its way to Hulu. Along with supporting standard campaign deliverables we opted to take a bit of a different approach to the traditional show focused email. Finding other hit post-apocalyptic titles in Hulu's library we created "Tips to Surviving the Apocalypse" to use this moment of anticipation to show viewers there's a much larger reason to Come TV with Us.
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The Goldbergs
Concept / Email Design
We saw some legs in this concept! Surviving your loved ones over the holidays can sometimes be like the apocalypse of the dinner table. Instead of leveraging content we kept true to this family favorite by pairing key show moments with actual advice. Words this show always ends on.
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Curious George
Concept / Email Design
Everyones favorite curious creature came swinging to Hulu in March 2016. For this email we utilized key moments in episodes that defined this incredibly popular kids series. From Georges first kite in the sky to reaching further heights in space we made it possible to let parents jump right into streaming these classic episodes.
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Various Mastheads (Homepage Art)
Digital Art
The Hulu masthead has been one of the largest innovations to modern websites since the company was founded in 2007. It's been imitated by many and serves effectively as prime real-estate that's seen by millions per day changing daily. It often encourages viewers to engage with content by a single click. These are just a few of my favorites.
