Advertising on Hulu

Captain America: Civil War Interstitial

Art Direction / Design

This interstitial was created in preparation for Marvel's highly anticipated summer blockbuster. The main direction was to inform viewers of the movie's release as well as explore characters on both sides of the movies main plot. With this framework we were able to encourage Marvel to create character focus videos based on each of these characters.

Movie Key Art: Marvel Studios

Arby's Interstitial (Concepts)

Art Direction / Design

Arby's came to Hulu looking to create a memorable ad experience for viewers to engage with their brand. Collaborating with our advertising department we concepted several different directions and these were the two that hit the mark. Sandwich Hunt is a satirical take on popular hunting games where viewers hunt for Arby's sandwiches in different natural habitats in exchange for free food coupons.

Book of Meats is a coloring book experience where viewers use meat to color in an image of their choice. Sharing their masterpiece on social media earns them a free food coupon. Ridiculous, I know.